Digital PR Blogs
How to Maximise a Product Launch With Digital PR
By the time you’ve scoped, developed, prototyped, tested, redeveloped, approved, and begun production of a new product, you’ve invested months (at least) into something that will challenge the market, and delight your customers. However, the caveat is that if nobody...
Digital PR Campaigns Need to be a Part of Your SEO Strategy
It's often perceived that great SEO is all about keywords, paid Google ads and content creation volume – these are useful aspects of a cohesive approach! However, skipping past digital PR activity will limit the outcomes you can achieve. Effective, well-deployed...
How to Measure the Impact of Online PR on Your Bottom Line
Measuring, tracking and quantifying outcomes is essential for a successful digital PR campaign – if you don’t know what works, what doesn’t and why it's always a hit-and-miss gamble! Online PR can be difficult to measure, particularly if your objective is to form...
What is Online PR?
Online PR is the evolution of conventional public relations that embraces the fast-advancing digital business world. Companies and brands need online PR to control their online identities and be proactive about boosting SEO and crafting a unique tone to engage with...
The Benefits of Social Proof for Your Business
If you're familiar with the concept of social proof, you'll know it is a marketing and PR tool used to gain credibility with prospective customers, expand your audience, and improve your conversion rates. Still, understanding what that all means in terms of bottom...
Public Relations and Its Relevance to Modern Business
Public relations is integral to business perception, credibility, customer trust and curating a strong, competitive online presence. Digital public relations has evolved from the past methods of using a company spokesperson, publishing a few press releases from time...
Why Is a Press Release Better Social Proof Than On-Page Content?
There is a significant difference in the perception a reader might have about something they see on your company website and information delivered through a news provider they trust. The crux of social proof is that customers value what other people say about a brand...
How Can I Get My Company Featured in a Major News Outlet?
Placements in major media publications and digital editions are an excellent opportunity for businesses to reach huge audiences, establish brand credibility and amplify the returns on their promotions. However, they're sometimes hard to come by if you're not prepared...
What Are the Benefits of Publishing a Press Release?
Press releases have been around for almost as long as businesses have existed (well, since 1906) - but they shouldn't be written off as an outdated way to submit content for print media coverage! The modern digital press release is a powerhouse, boosting SEO, reaching...
How Useful Is a Professional Press Release for Brand SEO?
Press releases are best treated like a communicative and marketing tool, as a piece of content designed to be informative, interesting and above all, relevant! However, they're also a powerful SEO resource and can deliver multiple business benefits. Since the vast...