What Should I Exclude From a Press Release?

There isn’t much you can’t say within a press release – they’re often used to publicise opinion pieces or new ideas. However, we’d suggest you follow a few basic guidelines when you’re deciding what your content should say:

• • Avoid anything derogatory about another brand or competitor; it doesn’t give a positive impression! Instead, talk about your differences, achievements and the benefits you bring to your customers.
  • It’s wise to steer clear of anything controversial, such as politics, since some outlets may have rules about what they will and won’t publish.

Brand News is happy to advise if you’d like to circulate a press release and need an opinion about what stance to take or how to pitch your content. Or we can write it for you.