Digital PR with
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If you’re interested in evergreen content (which remains live indefinitely and provides valuable backlinks to your website), then this is a perfect method. Pushing out your press release link via social media is a good option and the following month simply focus on another element of the release.

Yes, you can write a press release yourself or ask our experienced PR team to put together an on-brand article in your tone of voice to communicate the news, information or message you’d like to convey in your press release.

Some publications display features or press releases for specific periods, and others will leave online content in their archives forever.

The publications in our press network regularly rank on the first page of Google, so some well-placed search terms can help get you in front of interested readers with links to your site to help boost visitors. Clever use of keywords in news titles and copy will help.

Brand News offers 100% placement guarantees, leveraging our long-standing network of press contacts and editors – taking away all the stress of trying to find mainstream coverage for your company.

Our system will customise press release format if we’re looking to publish your content on a site with a different template or maximum character requirements.

Our team delivers full reports so you can see who received your press release and the results we’ve achieved.

Although organic SEO can take time to generate results, most Brand News clients see a quick traffic uptick when their press releases are published on high readership digital news sites due to the dofollow and nofollow backlinks, both of which are a key part of effective seo strategy.

There are all sorts of guidelines depending on the topic, news publication or website, and the nature of your press release – for example, professional announcements or industry thought pieces tend to be a little more formal and wordy.

Generally 300-600 words is fine, also your title should be short and snappy, so it’s easy to digest the point of the content immediately, and it fits nicely into every press release template.

It might be tempting to try and gain coverage with a free or cheap press release service. Still, there are no guarantees of any results, and the media outlets covered are unlikely to be relevant to your industry. Remember you can only distribute your press release once effectively, so don’t waste a great opportunity to make noise about your company news.

We always advise using a professional, skilled digital press release team if you’re serious about getting your business noticed.

Images and your logo add colour and interest to a text press release. Anything relevant can boost your SEO visibility since it helps readers understand the information you’re providing. Note that not all new sites will publish your image or logo, but always best to provide them.

You can use a press release to publicise events, launch a new website, advertise free webinars or courses, promote products, make announcements or share your company’s back story – there are no limitations.

Domain authority assesses how authoritative a website is in Googles eyes. We use a variety of domain authority or DA ranked news websites that go as high as 92/100.

Digital press releases are a great way to bump up the domain authority on your website as Google considers you to be more powerful, providing useful information that its users want to review. A link from an authoritative news site to your website gives you credibility over and above that most businesses can achieve.

PR is short for both public relations and press releases – but they’re each part of the same marketing strategy! Public relations refers to your approach to sharing information about your company with the public and fostering a positive perception of your brand, usually through press releases.

A press release is one of the primary PR tools used to make announcements, share news, promote exciting new launches or discuss topics relevant to your industry.

There isn’t much you can’t say within a press release – they’re often used to publicise opinion pieces or new ideas. However, we’d suggest you follow a few basic guidelines when you’re deciding what your content should say:

• • Avoid anything derogatory about another brand or competitor; it doesn’t give a positive impression! Instead, talk about your differences, achievements and the benefits you bring to your customers.
  • It’s wise to steer clear of anything controversial, such as politics, since some outlets may have rules about what they will and won’t publish.

Brand News is happy to advise if you’d like to circulate a press release and need an opinion about what stance to take or how to pitch your content. Or we can write it for you.

Some of our most popular packages include press features in MarketWatch, Digital Journal, ApNews and even Yahoo News, amongst many other well-known outlets.

The reality is that any business that sells, trades or advertises online can gain a competitive advantage through publishing strategically placed press releases!

We always consult with our clients and agree on a circulation strategy before taking action, so you’ll know exactly where your press release is being featured or published!

Unfortunately, one of the big PR challenges is that, if you’re going it alone, it can be extremely difficult to get a journalist’s attention or costs a huge amount to pay for a feature in a publication or digital news site with a large readership.

While press releases can be extremely beneficial in building brand authority and showing your expertise, it’s also important to optimise the content, keywords and links for SEO. This helps drive your website up the search engine rankings (so more customers can find you!).