Should I Add Images to a Press Release?

Images and your logo add colour and interest to a text press release. Anything relevant can boost your SEO visibility since it helps readers understand the information you’re providing. Note that not all new sites will publish your image or logo, but always best...

What Should I Exclude From a Press Release?

There isn’t much you can’t say within a press release – they’re often used to publicise opinion pieces or new ideas. However, we’d suggest you follow a few basic guidelines when you’re deciding what your content should say: Avoid...

Can I Publish a Press Release as Evergreen Content?

If you’re interested in evergreen content (which remains live indefinitely and provides valuable backlinks to your website), then this is a perfect method. Pushing out your press release link via social media is a good option and the following month simply focus...

What Can I Use a Press Release For?

You can use a press release to publicise events, launch a new website, advertise free webinars or courses, promote products, make announcements or share your company’s back story – there are no limitations.