by Ian Woya | Oct 19, 2022 | Public Relations
Public relations is integral to business perception, credibility, customer trust and curating a strong, competitive online presence. Digital public relations has evolved from the past methods of using a company spokesperson, publishing a few press releases from time...
by Ian Woya | Sep 9, 2022 | Digital PR Questions
There is a significant difference in the perception a reader might have about something they see on your company website and information delivered through a news provider they trust. The crux of social proof is that customers value what other people say about a brand...
by Ian Woya | Sep 9, 2022 | Digital PR Questions
Placements in major media publications and digital editions are an excellent opportunity for businesses to reach huge audiences, establish brand credibility and amplify the returns on their promotions. However, they’re sometimes hard to come by if you’re...
by Ian Woya | Sep 9, 2022 | Uncategorized
Press releases have been around for almost as long as businesses have existed (well, since 1906) – but they shouldn’t be written off as an outdated way to submit content for print media coverage! The modern digital press release is a powerhouse, boosting...
by Ian Woya | Sep 9, 2022 | Digital PR Questions
Press releases are best treated like a communicative and marketing tool, as a piece of content designed to be informative, interesting and above all, relevant! However, they’re also a powerful SEO resource and can deliver multiple business benefits. Since the...
