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Why Is a Press Release Better Social Proof Than On-Page Content?

Why Is a Press Release Better Social Proof Than On-Page Content?

by Ian Woya | Sep 9, 2022 | Digital PR Questions

There is a significant difference in the perception a reader might have about something they see on your company website and information delivered through a news provider they trust. The crux of social proof is that customers value what other people say about a brand...
How Can I Get My Company Featured in a Major News Outlet?

How Can I Get My Company Featured in a Major News Outlet?

by Ian Woya | Sep 9, 2022 | Digital PR Questions

Placements in major media publications and digital editions are an excellent opportunity for businesses to reach huge audiences, establish brand credibility and amplify the returns on their promotions. However, they’re sometimes hard to come by if you’re...
How Useful Is a Professional Press Release for Brand SEO?

How Useful Is a Professional Press Release for Brand SEO?

by Ian Woya | Sep 9, 2022 | Digital PR Questions

Press releases are best treated like a communicative and marketing tool, as a piece of content designed to be informative, interesting and above all, relevant! However, they’re also a powerful SEO resource and can deliver multiple business benefits. Since the...
What Is the Difference Between PR and Content Marketing?

What Is the Difference Between PR and Content Marketing?

by Ian Woya | Sep 9, 2022 | Digital PR Questions

The worlds of PR and content marketing are intertwined – but there are a series of differences between these two aspects of digital marketing, both of which may be equally important to your strategy. In a nutshell, PR is about communicating with established...
Digital PR Agency v Traditional PR Agency

Digital PR Agency v Traditional PR Agency

by Ian Woya | Sep 5, 2022 | Digital PR Questions, What is Digital PR

PR isn’t a new concept to the business world – but, like most of the marketing, advertising and promotional sector, it has evolved massively over the last few years. Fundamentally, both traditional and digital PR agencies have the same objective; to build...
What Is Social Proof, and Why Is It So Important for Business Growth?

What Is Social Proof, and Why Is It So Important for Business Growth?

by Ian Woya | Sep 5, 2022 | Digital PR Questions

Social proof is an essential concept within a business brand strategy – but it can be elusive if you’re unsure how to get it! It refers to a long-standing factor in customer decision-making, although social proof has evolved into digital testimonials,...

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