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The Benefits of Social Proof for Your Business

The Benefits of Social Proof for Your Business

by Ian Woya | Oct 24, 2022 | Online PR, Public Relations

If you’re familiar with the concept of social proof, you’ll know it is a marketing and PR tool used to gain credibility with prospective customers, expand your audience, and improve your conversion rates. Still, understanding what that all means in terms...
Public Relations and Its Relevance to Modern Business

Public Relations and Its Relevance to Modern Business

by Ian Woya | Oct 19, 2022 | Public Relations

Public relations is integral to business perception, credibility, customer trust and curating a strong, competitive online presence. Digital public relations has evolved from the past methods of using a company spokesperson, publishing a few press releases from time...

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