by Ian Woya | Oct 24, 2022 | Online PR, Public Relations
If you’re familiar with the concept of social proof, you’ll know it is a marketing and PR tool used to gain credibility with prospective customers, expand your audience, and improve your conversion rates. Still, understanding what that all means in terms...
by Ian Woya | Oct 19, 2022 | Public Relations
Public relations is integral to business perception, credibility, customer trust and curating a strong, competitive online presence. Digital public relations has evolved from the past methods of using a company spokesperson, publishing a few press releases from time...