by Ian Woya | Sep 9, 2022 | Digital PR Questions
There is a significant difference in the perception a reader might have about something they see on your company website and information delivered through a news provider they trust. The crux of social proof is that customers value what other people say about a brand...
by Ian Woya | Sep 9, 2022 | Digital PR Questions
Placements in major media publications and digital editions are an excellent opportunity for businesses to reach huge audiences, establish brand credibility and amplify the returns on their promotions. However, they’re sometimes hard to come by if you’re...
by Ian Woya | Sep 9, 2022 | Digital PR Questions
Press releases are best treated like a communicative and marketing tool, as a piece of content designed to be informative, interesting and above all, relevant! However, they’re also a powerful SEO resource and can deliver multiple business benefits. Since the...
by Ian Woya | Sep 9, 2022 | Digital PR Questions
The worlds of PR and content marketing are intertwined – but there are a series of differences between these two aspects of digital marketing, both of which may be equally important to your strategy. In a nutshell, PR is about communicating with established...
by Ian Woya | Sep 5, 2022 | Digital PR Questions, What is Digital PR
PR isn’t a new concept to the business world – but, like most of the marketing, advertising and promotional sector, it has evolved massively over the last few years. Fundamentally, both traditional and digital PR agencies have the same objective; to build...
by Ian Woya | Sep 5, 2022 | Digital PR Questions
Social proof is an essential concept within a business brand strategy – but it can be elusive if you’re unsure how to get it! It refers to a long-standing factor in customer decision-making, although social proof has evolved into digital testimonials,...
