by Ian Woya | Sep 9, 2022 | What is Digital PR
The first thing to understand when talking about the psychology of social proof is that human beings are pack animals. Regardless of how advanced we are as a species, we’re programmed to follow the crowd. Social proof is an interesting phenomenon and a tool that...
by Ian Woya | Sep 5, 2022 | Digital PR Questions, What is Digital PR
PR isn’t a new concept to the business world – but, like most of the marketing, advertising and promotional sector, it has evolved massively over the last few years. Fundamentally, both traditional and digital PR agencies have the same objective; to build...