by Ian Woya | Dec 5, 2022 | Online PR
By the time you’ve scoped, developed, prototyped, tested, redeveloped, approved, and begun production of a new product, you’ve invested months (at least) into something that will challenge the market, and delight your customers. However, the caveat is that if nobody...
by Ian Woya | Nov 16, 2022 | Online PR
It’s often perceived that great SEO is all about keywords, paid Google ads and content creation volume – these are useful aspects of a cohesive approach! However, skipping past digital PR activity will limit the outcomes you can achieve. Effective, well-deployed...
by Ian Woya | Nov 7, 2022 | Online PR
Measuring, tracking and quantifying outcomes is essential for a successful digital PR campaign – if you don’t know what works, what doesn’t and why it’s always a hit-and-miss gamble! Online PR can be difficult to measure, particularly if your objective is to...
by Ian Woya | Oct 31, 2022 | Online PR
Online PR is the evolution of conventional public relations that embraces the fast-advancing digital business world. Companies and brands need online PR to control their online identities and be proactive about boosting SEO and crafting a unique tone to engage with...
by Ian Woya | Oct 24, 2022 | Online PR, Public Relations
If you’re familiar with the concept of social proof, you’ll know it is a marketing and PR tool used to gain credibility with prospective customers, expand your audience, and improve your conversion rates. Still, understanding what that all means in terms...
